Pillars

mindset

Mindset

Identifying need, turning challenges into opportunities, and transforming ideas into a business — that’s the business mindset.

As one of the four pillars of The Business Sphere, the entrepreneurial mindset is a vital component of business ownership and success.

Developing a business mindset will allow you to:

Adapt to Any Situation

Circumstances can change in a snap. You may be faced with opportunities and challenges at any moment. Having a business mindset allows you to adapt and react quickly to any given situation so you can stay ahead of the curve.

Develop a Go-Getter Attitude

Running a business takes grit. Instead of waiting for opportunities to pass them by, those with an entrepreneurial growth mindset will look for opportunities — or even create them — themselves.

Embrace Failure

Failure is a normal part of every business. Those with a business mindset will not let failure hold them back. Instead, they will learn from their mistakes and go on to develop stronger and more foolproof strategies.

Learn to Plan Ahead

Having this mindset means you know the importance of keeping moving forward even when it is difficult. Being able to plan ahead and foresee potential problems will help you to stay organised and less stressed – a top life skill whatever path you choose to take!

Not Be Afraid to Take Risks

Experimenting on various strategies and taking risks are part and parcel of being a business owner.

Trying new things will allow you to see possibilities and potential in places where others may not.

Enhance Creativity

Thinking outside the box is a vital skill for entrepreneurs.

Developing the right mindset will allow you to develop creative solutions for problems.

As one of the pillars of The Business Sphere, the Mindset courses will introduce you to ways and strategies to develop the best business mindset so that you can grow along with your business.

Learn how to think and act like a businessperson by watching the Mindset courses today.

Marketing

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.”
– Stuart H. Britt

Marketing for your small business is what cultivates brand awareness, builds brand reputation, and builds trust among your target audience. It also engages and delivers value to your target market by informing, entertaining, and inspiring them. But you need to have a solid marketing strategy to properly promote your business. 

Marketing allows you to:

marketing

Drive sales

The first and most important function of marketing is that it sells. The goal of any business is to make money. Marketing allows you to reach that goal by spreading awareness of your brand and products. No matter how good your offer is, if no one knows about it, then no one is buying it.

Establish brand recognition

A positive brand reputation is a key differentiator in today’s hyper-competitive world. The more you stand out from your competitors, the more easily you are recognized. And the more your target audience hears or knows about your brand, the more likely they are to purchase from you.

Build lasting relationships

You are 60-70% more likely to sell to a repeat customer than to a new prospect.

The right marketing strategies can inspire brand loyalty and enhance customer retention rates.

Why You Need a Marketing Course

Marketing courses teach you the skills you need to thrive as a business owner and entrepreneur. It’s not easy to figure out how to market your small business. There are also a lot of marketing efforts and it can be overwhelming. There is online marketing and advertising, email marketing, public relations, social media platforms, paid ads and more.

By taking the marketing course at The Business Sphere, you will learn to:

  • Communicate effectively with your target audience
  • Analyze marketing trends
  • Identify shifts in customer behaviour 
  • Recognize opportunities
  • Level the playing field
  • Discover the best ways to advertise your small business

Take the Marketing courses at The Business Sphere and learn how to dominate your market.

starting-your-business

Starting Your Business

If you’ve decided to start your business — great! The next step you need to take is to find out how.

When you’re just starting out, the world of entrepreneurship may seem full of promise and potential. You have your eyes set on the goal and the many advantages that you’re sure are just around the corner. However, today’s world is run by a highly competitive market. The process of starting a business is racked by many challenges. This can range from developing your business idea and hiring the right people to creating an exit strategy.

To succeed, you need to implement the right tactics right from the start. This is where The Business Sphere comes in. Let us help prepare you and your business before the launch.

Find out what it takes to start a business, how to turn ideas into action, how to deal with unforeseen events, and how to stay ahead of the curve. Get your business off on the right foot with the help of The Business Sphere.

Running Your Business

It takes more than just a good idea to run a successful business. It takes drive, perseverance, an open mind, and, most of all, the willingness to continue learning from your own experience and from others’.

To run a successful business, you need the following:

running-your-business

A Game Plan

Having a solid business plan is critical if you want your business to succeed. It serves as the beacon for all your business-related decisions. It should be fully fleshed out even before you start.

Competitive Analysis

It may sound counterintuitive, but having competition can take your business to the next level. It challenges you to do better and develop more effective strategies. To succeed, you need to face your competition head-on and learn from them.

To Hire the Right People

You can’t run a business alone. Whether you choose to hire an in-house team or outsource one. And it’s just as important to hire the right people.

Confidence

No matter what knowledge or skills you have, if you aren’t confident in your own ideas and decisions, your business will come to a standstill. For prospective clients to believe in your product or service, you need to believe in it yourself.

At The Business Sphere, you will learn how to build solid strategies, grow in confidence, and discover ways to thrive in the market. Whether you’re just starting out or have already gained a following, we are here for you every step of the way. We provide various courses for entrepreneurs at every stage. Let us help you catapult your business to success.