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Depending on your approach, hiring new people can either be an exciting undertaking or a tedious exercise of resume reading, interviewing, and evaluating. In either case, there are risks involved. If you hire someone who is overqualified for a position or who is simply not a good fit for your company’s culture, they may not […]

As a business owner, you may have a lot on your plate to even bother about branding. However, in an often saturated market, branding can make or break your business. It could mean the difference between succeeding and failing. If you are just starting in business, you may have heard the advice, “branding is everything” […]